A user must be looking for YOUR hotel and rates for the MetaSearch option to be available. This is part of a hotel’s “book direct” strategy

It’s key to know what to do at each stage of the funnel so your hotel ultimately gains direct bookings by reaching and engaging customers

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment

There is space right now to create significance as a brand. People are asking for more value driven options, so up to you to give it to them

With favourable margins and a shift in customer consumption, Food and Beverage can become an essential lever to increase hotel revenue

This tells us that holiday travel is still open to happening, you should consider activating marketing campaigns to target holiday travelers

Know your audience, test often, and once you find out what works, build out an email strategy that allows you to easily scale your efforts

Hotels and resorts across were forced to decrease or pause Facebook advertising spend due to lack of available marketing funds

Boosting your official website’s direct sales internationally is a challenge, but it is key to ensure you don’t become easy prey for the OTAs

In the aftermath of the COVID-19 outbreak, the global economy is still under shock and travel has only recovered to 40% of pre-COVID levels