Hotel M&E: Changing World, Creative Ideas, Ancillary Revenue…..Really?
We question whether meetings, groups and event revenue should still be considered ancillary revenue when a substantial part of a hotels income
trivago launch CPA or commissionable model. What is it, how does it work?
trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel
Has Your Revenue Team Made Leap to Access Untraditional Data Sources
The revenue team were paying much more attention to search data, for what dates, for what lengths of stay, and with what level of conversion?
Budgeting Season is Here: Oy Vey! But It Doesn’t Have To Be
Zero-based budgeting is a way to deal with instability. It’s a method of budgeting in which all expenses must be justified on each new period
Germany, Austria, Switzerland: Resilient Hotel Markets
Following similar markets in other parts of the world, the DACH region has recovered occupancy at a faster pace than most markets in Europe
Everything Hotels Should Know About Messaging Through WhatsApp
Ever since WhatsApp hit the market for individual users, people all around the world just can’t seem to get enough of it!
Understanding the Google Core Vitals Update
The sites that improve core vitals score alongside excellent content that benefits customers will find an opportunity to outpace competition
How to Not Lose Money Using OTA Discounts!
There is no ideal solution to this problem. Getting the maximum benefit from the discounts will mean giving away control to the OTA
The Future of The CRS: Digital Marketing Connectivity and Open APIs
With the CRS serving as the core of every hotel’s revenue and distribution strategy, there’s potential to build the platform of the future
COVID-19: Insights on Travel Impact, The Middle East and Africa
Although travel is opening up across the region, the UAE has issued an updated list of fines for offenders of Covid-19 safety measures
