Now is the time to focus on accessing your current digital marketing plan and evolving it to maximize your revenue and bookings for 2021

Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?

Hotel teams have been forced to collaborate more efficiently and more effectively. Working off of common upper funnel data sets is a must

Almost all hotels in the world are live on the channel, and for sure visibility to potential customers is greater than that of most websites

Travelers will find new ways to blur lines between work and travel. All of which will catapult demand for deeper value from the trips we book

How much is your hotel budgeting for social media? What percentage is social media marketing of your overall marketing budget?

As hotel marketers plan for strong Q4, it’s important to keep a pulse on an evolving digital landscape, especially when planning for 2021

If you are one of the many hotels that has changed their policy to offer free cancellations, Book on Google provides a way to promote this

If you understand the value of high-quality data and business intelligence from reliable sources, you can get a clearer picture of the market

Fitness membership? Check. Streaming account? Of course. Hotel subscription? More hotels are looking to subscription models as a way forward