Collect all interactions into one profile to better understand who your guests are and create smart guest lists for effective communication.

The effects of the pandemic isn’t over yet. Anticipate changes and adapt your digital marketing strategy accordingly, but never abandon it

Expanding your focus on the conversion funnel to see the full conversion cycle will make you better marketer and help minimize cancellations

Revenue management decision making is influenced by many factors, making it a complex speciality; most independent hotels are missing out

Budgeting for 2021 is a new horizon for us all. Financial planning is not business as usual and crafting the perfect budget is challenging

There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling

Under intense lights, with the help of some ingenious data and tracking capability, social media marketing not only makes the cut; it shines

Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content

Key takeaway is to leverage QR codes that will drive interaction which impacts a hotel’s satisfaction scores, reputation, and even revenue