To succeed, companies should have an automation environment with reliable historian data. Then, they need to adapt their big data to a form amenable to AI

Looking at 11 April data, key markets across Europe showed higher hotel occupancy than the comparable period from 2020. Mostly driven by domestic demand

To realise the best ROI for your hotel email marketing efforts, focus on the quality of your email subscribers, rather than the quantity

The Google Hotel Ads product has been revamped to now include two channel listing sections; Paid Ads and a section Google is calling All Options. NB: This is an article from […]

The most successful businesses let their strategic ambition and aspirational customer experience determine what omnichannel strategy to pursue

Traditional means of pricing based on time to departure is now irrelevant as most of the bookings are being made in a shorter, condensed booking window

The use of cryptocurrencies has skyrocketed in recent years and millions of people have already created a wallet in which to treasure their Bitcoin

While waiting for the start of the third phase of easing restrictions, which would allow travel abroad from May 17, the British have begun planning holidays

There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels

The goal of guest feedback is to understand how to refine your guest experience and understand the needs of future travelers hoping to visit your property