The guest now occupies that driver’s seat. Competition for their attention and loyalty emerged from companies outside our industry, most notably the OTAs

A new paradigm is emerging. AI is not replacing revenue managers, it’s making them faster, sharper, and more strategic than ever before

The goal of a hotel has always been to create memorable moments and to drive revenue, but what do guests really want and expect today?

Over 90% of companies now leverage some form of structured reward system. But what makes rewards so irresistible to consumers?

A gift card not only delivers upfront cash flow but also encourage guests to spend beyond the card’s value, boosting per-stay profitability

Avoid knee-jerk discounts and base your offers on solid data. Leverage the tools in your PMS and RMS to better understand the target audience

The launch of TikTok Go, in partnership with Booking, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app

The latest conversion driver? A perk designed to delight international travelers and boost conversions: free eSIM mobile data for every direct booking

Booking never stops making moves – it never has. Now it’s entering the credit card business in the US, a market as juicy as it is competitive

A Revenue Manager does more than optimize rates. A good RM pushes you forward. A great RM does it without needing to be asked