By leveraging data unification to recognize motivations behind each journey, marketers enhance opportunities to offer personalization travelers seek

Travel isn’t merely an interest these days. It’s become a priority – even amid uncertain economic conditions that can make budgeting a challenge

We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings

We touch on a number of topics from the study, looking at foreboding trends, challenges for education institutions and how the industry must adapt

On OTAs guests use “breakfast included” as a primary search filter. When it comes to maximizing profit, breakfast can be an overlooked revenue booster

Loyalty can differ from one to another, but the key part to defining a program is defining what loyalty is for your brand and how will you reward it

Transitioning existing revenue management staff to an AI-driven approach presents its challenges that hotels must proactively address

Make your website the pillar of your online marketing that sets you apart from your competitors to better sell your hotel directly

Making the most of Marriott SEO is a differentiating technique when reviewing where brand marketing stops and individual hotel marketing begins

Restrictions can cover various areas, including pricing, booking conditions, availability of rooms and services, and general capacity