None of your family friendly perks and initiatives will do much for attracting guests if you don’t get the word out by amping up your hotel digital presence

Countries which fared worst were those relying more on long haul tourism and those which imposed most onerous and volatile travel restrictions such as UK

Without a strong subject line, emails don’t get opened. And unopened emails have no chance for conversion. Of course, that’s all easier said than done

Adding FAQs and How-To type content to your existing marketing landing pages is a simple solution that solves multiple challenges

Now that the industry is seeing the slow return of business and recreational conferences, the time to market your event spaces is now

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

The pandemic is expected to stimulate more demand for room service as travellers are looking for a person’s space and a contactless experience

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

By winning back clicks that would potentially go to OTAs, Google Hotel Ads helps build that sense of loyalty you need to create between you and your guest

We look at five strategies which will help hotels maximise their chances of maintaining their occupancy through the autumn and into the shoulder season