Being prepared for low period season can help hoteliers to increase demand, better allocate hotel expenses and therefore to optimize its profitability

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

Clean data is pivotal in driving higher engagement and revenue by allowing you to create personalized communications that speak directly to each hotel guest

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

The answer to the question “Can an RMS help my recruitment woes?” is clearly no, but if you look from a different angle, the answer could be a definite yes

Set goals too high and they will soon become unattainable; set them too low and the sales bonus will once again be an entitlement program

Examining the latest Air Ticketing Data it is clear that travel recovery is performing at a different pace from country to country – even in the same region

The majority of Hoteliers surveyed want to focus on establishing their direct channels as the top source of revenue over the next 12 months and beyond

When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

After a promising beginning of August, the pressure of demand for destinations in Trentino-Alto Adige collapsed during the first week of September