Understanding The “Transparent Guest”

The concept of the “Transparent Guest,” which is until now, the elusive idea that we can have a single guest profile across all relevant data touchpoints

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Get More Hotel Bookings For Free with Google Places

Your Google Places listing is also the most prominent feature of the Google landscape on any brand searches, with sometimes thousands of views per month

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6 Essential Metasearch Tips For Hotels

Metasearch engines are to hotels like Amazon is to eBooks: they are both vertical search engines. Vertical search engines focus on a specific sector

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Spain Travel On A Steady Course Towards Recovery

The future looks promising for the travel sector in Spain this Autumn as the number of issued tickets for domestic and international travel grow steadily

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Hotel Photography: Top Tips For Appealing To Guests

You want your hotel photography to tell the story of your property and all it has to offer. Visuals are so powerful, and give away so much

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How to Use Hotel Reviews to Make An Impact With a Limited Budget

You need to maintain the right balance of communication with guests during their stay to make the most out of their feedback and reviews

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Is The Future Of Forecasting Clear For Revenue Managers in Car Rental?

It is essential for Revenue Managers to forecast demand by carefully analyzing multiple parameters such as fleet type, season, location, etc.

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Record High Summer Occupancy Leads to Higher Short Term Rental Rates

The lack of supply and high demand in many destination markets meant that occupancy rates were high, as what little supply there was got booked up quickly

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video image discussion around getting predictive and moving beyond Bi and forward looking data

Get Predictive: Moving Beyond BI and Forward Looking Data

In this discussion we consider how data analysis can go beyond business intelligence and forward looking data and explore predictive algorithms through AI

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3 arrows hitting a bullseye reflecting the importance for a hotel to ditch discount blasts and target high value guests with reward strategies

What Next For Email Marketing Following Apple’s Privacy Update?

It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize for their email campaigns

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