While many Americans remain conscious of regional ebbs and flow in domestic COVID-19 cases, inbound travelers are more likely to think of U.S. as a monolith

It’s more than just gathering the data. There are many companies out there, sometimes even your brand, that can provide you with your hotel reputation data

Responding to hotel guest reviews can be very time-consuming, however, there are a few tips to be as efficient as possible when dealing with this task

Another significant difference that made one hotel count good bucks and other hope for it was their hotels pricing and revenue management strategy

Three of the most significant sources of bookings for hotel and other properties are online travel agencies (OTAs), metasearch sites, and your hotel website

A luxury hotel website is the first point of contact and your online website presence and optimisation is an ongoing process that must not be neglected

We should stop thinking in terms of product (attribute) rather than people (guest), who instead care about the benefits your attributes provide them

If this was a normal year in terms of hotel business and group demand, the Halloween impact would have been substantially less and relegated to the weekend

Almost everything you do from a marketing point of view could have impact on your direct bookings. Take the time to understand the channels at your disposal

Now is the time to consider and amplify all the merry-and-bright offerings your hotel can provide to bring a special twinkle to this time of year