Avoid the Social Media Graveyard: Keeping Your Profiles Alive

Without regular posts or interactions, your property might lack a welcoming spirit. Active social media accounts demonstrate your hotel is inviting

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Google Insights: 2.4bn Reasons to be Excited About Future of Travel

The travel landscape of 2040 will see new top source markets rise to prominence. India, China, and the U.S. will be the fastest growing

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McKinsey: Travel Tuesday is Real and Growing

Over the past two years, Travel Tuesday has gained increasing interest from consumers who are on the hunt for travel bargains

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Blastness "Who Are We": In Conversation with Piergiorgio Schirru youtube thumbnail and article image

Blastness “Who Are We”: In Conversation with Piergiorgio Schirru

In this “Who Are We” interview we hear from Piergiorgio Schirru of Blastness, about their solution, geographical focus, typical client profile and backstory

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halloween icons reflecting digital marketing scary stories

Digital Marketing Scary Stories: A Halloween Special

While these digital marketing stories may not involve haunted houses or lurking shadows, they can still send a chill down a marketer’s spine

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arrow in the wild pointing a way to go like a hoteliers survival guide to understanding demand

A Hotelier’s Survival Guide: Understanding Demand (Part 1)

You can still compete for existing demand and above all capitalise on the higher volume of real demand for your hotel. How to do so?

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Why Your Hotel Direct Bookings Are Falling Short (And What To Do)

Hotels that implement personalized website experiences see higher engagement, higher conversion rates and ultimately, more direct bookings

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Hotel Pricing for Buyouts: How to Maximize Revenue with Groups

When a single group books the entire property, hotels secure guaranteed revenue, eliminating concerns about vacancy rates and providing predictable income

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person on a laptop making a hotel bookings either via an ota or direct on the hotel website

Breaking Free from OTAs with Paid Search (Case Study)

The property needed a proactive way to reach general market guests before or just as they were considering shopping OTAs and bring them to Brand.com

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google written on a laptop key reflecting their new travel feeds in search ads and how it will impact hotels

How Google’s New Travel Feeds in Search Ads Will Impact Hotels

Google’s Travel Feeds in Search Ads are a game-changer for hotels. This is your chance to engage travellers, boost direct bookings, and stand out

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