Besides using a guest app for core checkpoints such as check-in, checkout, it also has the capacity to become your No.1 marketing and sales channel

Running an Open Pricing strategy means that, as you get closer to stay date, you can override all BAR by LOS rates and just offer optimized one-night rate

Getting to grips with new feeder markets through targeted marketing and optimizing distribution will achieve sustained revenue and profit improvement

Using an RMS that does not offer hotel competitor data can almost be compared to participating in a race with your eyes blindfolded

Three main data sources will help drive performance moving forward. The first, and one you may have heard the most buzz about, is hashed emails

From customizing your booking engine to your brand to adding photos and descriptions, there are things you can do to optimize your online booking engine

Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

We touch on a number of topics with a mood of optimism that travel will return, whilst realising hotels can be short-sighted and have short memories

Every part of your email, from the colours and images you use to the way your content is laid out, becomes part of that brand story

Hotels must remain forward focused, 2019 is in the past and 2020 will soon be a more distant memory. We must build our strategies for 2022 and beyond