Vaccination campaigns are fired up and countries are reopening. It’s time to look at a future where hotels will be able to operate in high demand again

An important tip to keep in mind when building your email marketing for guest survey conversions is email length. Pair that with a prominent call-to-action

Like everywhere else in the world, the events market in Germany plummeted last year. Germany’s position in the European market nevertheless remains stable

The pandemic has demanded that industry be creative with its rate offerings, promoting flexibility with direct bookings and a push towards personalization

For a third week, U.S. hotel occupancy remained just above 57% and 54% on a total-room-inventory basis (TRI), which accounts for temporarily closed hotels

If you wait until the month ends to review your analytics data, you will be missing out on exactly what consumers are looking for right now

If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic

There is no dichotomy between PMS data and demand data because, the two combined provide the picture to develop data-based revenue management strategies

We can sell the same service, for the same day, with the same channel but at different times and therefore, potentially, also at a different price

If the roadmap goes as projected, we could see occupancy return occasionally to levels that in the past would have yielded higher ADR premiums