7 key findings, let us call them ‘Commercial Mistakes’ the property was making, were identified to answer why the hotel’s revenue struggled to improve

Facebook Ads give you multiple ways of showing your luxury hotel to users in your target audience directly, instead of the lottery of organic Google results

Digital technology should not equal a less personalized approach or a lesser guest experience. On the contrary, it is there to take it to the next level

Ask a revenue manager why they lose sleep at night, and you might hear a few mentions of uncontracted OTAs and booking sites that pop up in metasearch

Without a comp set, and the marketplace intel that comes along with it, you’re left guessing as to where you can improve the performance of your property

There are many ways to organize a social media strategy for your hotel. If your strategy is of the “fly by the seat of your pants” variety, you’re not alone

Total hotel revenue optimisation is about every source of revenue at the hotel and understanding customer value. Shifting focus from top-line to bottom-line

Metasearch is arguably one of the most important channels for hotel marketers. 2 out of 3 independent hotels receive direct bookings from metasearch engines

As each hotel stakeholder has their own segmented part of the booking funnel, each seeks out vendors that drive the specific metrics they care about

Largest opportunity window for OTAs right now is the U.S. market. Americans are increasingly more interested in traveling and currently more optimistic