How Hotels with Nimble Technology Have an Advantage
Hotels are going to fill up; no doubt about that. Properties with the most agile platforms will be most effective at pricing and yielding highest RevPAR
Pivot to Virtual Meetings Leads to Changes in Future of Corporate Events
The study examines how US and Canada-based travel meetings and events planners are managing their corporate meetings in the year ahead
Automating Personalisation to Improve Customer Experience and Boost Revenue
Automating your guest personalisation does not mean bombarding them with loads of irrelevant deals or adding countless options to your booking engine
Hotels Slowly Recouping Business, When Will Corporate Guests Return?
Predicting the return of corporate travel would be a cinch if foretelling the future was foolproof. No one, however, has that extraordinary prescience
US Hotel Demand, Occupancy, ADR and RevPAR Hit Near Pandemic High
Signs late last week pointed to a negative hotel performance impact from the hacking of the Colonial Pipeline and resulting gas shortages
A Customer Centric Approach to Marketing in a Privacy First World
Companies that are no longer able to personalize their outreach to a customer at scale may have to spend around 10 to 20 percent more on marketing and sales
Positive Signs for a Return to Business Travel (GBTA Poll)
“It’s reassuring to see so much momentum for a return to business travel, with more optimism, willingness to travel and an increase in bookings
The Hotel Mindset: Is It More Like Nokia or Apple?
Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type
Is Your Website Well-Positioned for the New Google Page Experience?
Google announced that they are updating their ranking metrics in summer 2021 to include a factor called Page Experience. This will be an important element
Navigating Apple’s iOS 14 Privacy Update for Hotel Facebook Advertising
Advertising on Facebook will still provide you with valuable returns for your hotel and give you the unique opportunity of reaching wide and niche audiences