This increase in travel interest is certainly linked to improved health situation, the easing of restrictive policies and EU actions to stimulate tourism

But while this is a first for Google, the idea of surfacing both hotels and rentals in one search result has been offered for some time by OTAs

Hotel Guest engagement is not just about sending the right message to the right people at the right time. It means adding value to your relationship

To attract the share of direct sales they’re losing, hotels must match OTAs perceived convenience. One way to do this is implementing a booking engine

Successful sales strategies are centered on an accurate comp set breakdown. Take time and do your research. You can even enlist your employees to assist

Implementing a revenue strategy comes with a unique set of challenges, on top of the existing challenges facing hotels at the moment due to the pandemic.

April 2020 was not for the faint of heart and will live in infamy for the hotel industry, which saw the bulk of its key performance indicators sink

Automating only certain guest messaging and tasks cut out unnecessary steps while quickly reassuring guests that we are handling it

We think the digital nomads trend is not going anywhere anytime soon so catering to these travellers will be a great way to boost reservations at your hotel

Emails to your guests should never be left to chance. Everything must be carefully considered when developing an efficient marketing strategy