These days, the realm of hotel distribution has evolved with technology to span both the physical and digital worlds – with heavier reliance on the latter

It’s important to remember what a huge part your booking engine plays in your overall direct booking success – especially when OTAs are competing ruthlessly

Switching up your welcome emails to acknowledge and reward repeat guests is an essential way to boost loyalty and delight guests

Do not underestimate the power of visual content this year and try something outstanding and original to keep your property visible and prosperous

The challenge with this approach to measuring demand is that these benchmarking services only measure converted demand for hotels

Reducing or simply eliminating these hurdles should be your number one priority, as it will increase the volume and profitability of your direct sales

Metasearch engine is an acquisition channel that provides visitors with a list of different booking options and redirects them to the booking channel

Be careful not to confuse personalisation with customisation. Both concepts follow the same goal but customisation empowers guests to do this on their own

Hybrids face unique challenges that include complexity of different inventory types in the same building but they also have particularly demanding customers

We explore factors influencing price optimisation, number of calculations involved, why you can’t optimize without some technology and resistance to engage