After disruptions to the global hotel industry, traditional y-o-y comparisons have been rendered far less actionable when benchmarking hotel performance

The hotel industry is happy to welcome guests back, but a continued revenue shortfall, expense creep and difficult labor market, are impacting bottom line

We’re living in uncertain times never seen before in the sector, as well as a change in the paradigm of online shopping and Booking.com knows it

There would be many things to say about the numbers, but let’s focus on the very core problem: were the Google Ads campaign underperforming for this hotel?

Let’s look at the commonly offered board packages. Why would someone book half board vs full board? How can hotels use these to drive extra revenue?

According to a Google study, 48% of experiences are booked in-destination. Last-minute bookings are the biggest travel trend, especially since COVID struck

How much additional direct revenue could your hotel capture if you lowered the number of parity violations and proportionally raise conversion rates?

It is critical for hotels to work towards striking the right balance between reservations from their distribution platforms and online hotel bookings

Hospitality Innovators Inc (HII) has named Atomize, the revolutionary RMS provider, as exclusive partner for their managed hotels in the Philippines

Mobile pay-per-click (Mobile PPC) ads are a great tool to help hoteliers, or advertisers in any industry, reach their customers on the go