However, unlike in 2019, we expect further performance deterioration ahead as business group demand will not pick up slack of waning leisure room demand

Before you start a blog, open an Instagram account or gather email addresses for your hotel, you need to choose goals for your digital marketing campaign

We cover a few examples to help you understand what situations you may encounter with these new travelers and their changing expectations

The recent rise in direct bookings was an unexpected boon for hoteliers, and it might be a sign of the direction the industry is heading

Despite the increase in COVID cases, travel demand in Europe has remained strong and continues to close the gap between 2019

Information sources provided by a Revenue Management System allow us to monitor the market in real time and be agile in detecting changes in trends

Responding to good reviews is easy, some wonder if it’s worth doing. Reviewer was happy, why spend time on them? The answer, with online reviews, is twofold

Traveller intent is showing increasingly interest in sustainable travels, whether that’s reducing their carbon footprint or easing over-tourism in a hotspot

By making decisions based on stages of recovery, it will be easier for hotels to successfully navigate reopening and to rebuild their business

As we emerge from this pandemic, revenue managers need to continue to be more data-centric, whilst also focusing on an approach that can compress analysis