Advanced Content Marketing: How to Freshen up Your Hotel Website

If your content and imagery is refreshed, it can encourage travellers to visit other pages and explore the site further which might help convert a booking 

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How the Pandemic is Reshaping Corporate Travel in a World Transformed

Corporate travel is being re-evaluated based on impact to bottom line, the environment, and how well they can be replaced by widely adopted tech platforms

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Asia Pacific: Hotel Performance Ups and Downs

Asia Pacific has a way to go before the region is back to pre-pandemic level. Northeast Asia are ahead of 2020 levels but pacing at roughly half of 2019

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Hotel Landing Page Optimization Made Easy: 4 Steps To Success

The initial website exposure is the first step in convincing guests that your hotel is their perfect match and that exposure begins on the landing page

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Having the Best Rate on Metasearch Can Triple Bookings

Even if you are unable to offer the cheapest rate online, the data shows that when a hotel’s prices are in parity on metasearch conversion rate doubles

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I Know How to Increase the Average Length of Stay in a Hotel. Do You?

To increase your hotel average length of stay, you need to up the LOS. When you look at this scenario carefully, there are three aspects to increasing LOS

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lybra data image spain travel affected

Travel Intentions for Spain Drop, with Balearic Islands Most Affected

Demand for travel to Spanish destinations is in sharp decline and the negative trend is continuing for third consecutive week; due to worsening fourth wave

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The Complete Guide to Hotel Customer Loyalty

Hotels who are looking to build customer loyalty or increase guest retention should focus on improving hotel service, guest perception, and guest experience

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How Can You Increase Bookings Using Colour Psychology?

Using colour psychology to increase bookings isn’t about “tricking” guests. It’s about being aware of how your hotel brand’s colours convey the right mood

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Key to Recovery: How Can Hoteliers Capture Domestic Demand

Evan though domestic demand has returned, and exceeded some pre-pandemic levels, the lack of international travel means a reduced overall travel market

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