Advanced Content Marketing: How to Freshen up Your Hotel Website
If your content and imagery is refreshed, it can encourage travellers to visit other pages and explore the site further which might help convert a booking
How the Pandemic is Reshaping Corporate Travel in a World Transformed
Corporate travel is being re-evaluated based on impact to bottom line, the environment, and how well they can be replaced by widely adopted tech platforms
Asia Pacific: Hotel Performance Ups and Downs
Asia Pacific has a way to go before the region is back to pre-pandemic level. Northeast Asia are ahead of 2020 levels but pacing at roughly half of 2019
Hotel Landing Page Optimization Made Easy: 4 Steps To Success
The initial website exposure is the first step in convincing guests that your hotel is their perfect match and that exposure begins on the landing page
Having the Best Rate on Metasearch Can Triple Bookings
Even if you are unable to offer the cheapest rate online, the data shows that when a hotel’s prices are in parity on metasearch conversion rate doubles
I Know How to Increase the Average Length of Stay in a Hotel. Do You?
To increase your hotel average length of stay, you need to up the LOS. When you look at this scenario carefully, there are three aspects to increasing LOS
Travel Intentions for Spain Drop, with Balearic Islands Most Affected
Demand for travel to Spanish destinations is in sharp decline and the negative trend is continuing for third consecutive week; due to worsening fourth wave
The Complete Guide to Hotel Customer Loyalty
Hotels who are looking to build customer loyalty or increase guest retention should focus on improving hotel service, guest perception, and guest experience
How Can You Increase Bookings Using Colour Psychology?
Using colour psychology to increase bookings isn’t about “tricking” guests. It’s about being aware of how your hotel brand’s colours convey the right mood
Key to Recovery: How Can Hoteliers Capture Domestic Demand
Evan though domestic demand has returned, and exceeded some pre-pandemic levels, the lack of international travel means a reduced overall travel market