In the past, we looked at optimal occupancy to help maximize profits. Now, we have multiple available data sets that enhance revenue management strategies

Some of the most effective pricing strategies can be grouped into two categories: dynamic pricing and promotional techniques

Price skimming involves setting a high initial price with the understanding it may not attract maximum number of guests but generates significant revenue

Good content can help you showcase multiple facets of your hotel story, which helps to educate your target audience and improve brand’s reputation

How would your budget running out earlier in the day impact? You simply will not have visibility later in the day, when key search activity is taken place

The symbiotic relationship between revenue management and metasearch is where the magic happens. Here’s how they complement each other

With a little creativity and industry expertise, you can create personalized moments that optimize guest satisfaction and boost your bottom line

Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account

It’s not just about staying ahead of the curve, it’s about empowering your staff to focus on delivering personalized services that enhance guest experience

Apart from leveraging local event data, small hotels can form strategic partnerships with event organizers, local CVBs, convention centers, partner hotels