Multiple touch points along the way help hotels digest and process the customer data and use that information to develop future strategies

Revenue management revolves around what customers from different segments are willing to pay, by measuring and monitoring supply and demand

Most brands and some management companies have performance clauses in their agreements with owners that indicate a level of REVPAR index to be maintained

Many organizations believe that only tangible factors can be used in the value-based pricing calculation; this is far from true

Hotels are awash with valuable structured and unstructured data providing profitable insights that can help revenue managers create forecasts

The cold hard truth is arriving with the chillier weather: global hotel performance has a ways to go before it’s back to its former self.

78% of people prefer immediate benefits, rather than accumulating loyalty points. Another 20% don’t join loyalty programs because rewards don’t appeal

To accurately attribute and assess the effectiveness of marketing campaigns amidst changing privacy regulations, Google has introduced conversion modeling

A review of changes in marketing department expenditures provides some interesting insights into how U.S. hotels adjusted their unit-level marketing tactics

Although the future is looking much brighter and hotel business worldwide is seeing significant growth it’s crucial to apply lessons learned post pandemic