The more vendors and programs you are using in the booking funnel, the more data sets you will need to weed through to determine the best course of action

Understanding hotel profitability ratios isn’t always straightforward because you may not have all the information you need to understand your ROI or ROE

Mobile-friendly and responsive website designs are more intuitive, accessible, and allow for quicker decisions and higher conversions

An eye-opening study shows that a huge 94% of online shoppers stated negative reviews have convinced them to avoid a business altogether

Whoever it is you’re targeting, now is the time to launch your winter campaign or campaigns. Make it easy for them by offering an attractive deal

Prioritizing the guest experience comes at the cost of profitability but is necessary in order to maintain the rate growth seen over the past few years

With more hotels allowing pets, the competition for offering not just a human-focused, but also a pet-focused guest experience, is ramping up

Guest reviews have a big impact on booking rates. In fact, more than half of travelers say they would never consider a hotel with no online reviews

Using a channel manager is the most effective way to keep on top of reservations so you can negotiate best rates and, ultimately, maximise your profit

Here are our tips to retain last-minute searching millennials on your hotel website and convince them to book a stay at your property