Trend analysis may feel a bit old-school exercise in the world of AI and automated reporting, but it is still an effective way to ground a budget with data

A rate plan isn’t just a “price.” It’s the building block of how you distribute and position rooms. If the blocks are unstable the strategy falls over

On the surface, personalised pricing feels like the logical evolution of revenue management so why not tailor rates at a one-to-one level?

When users see AI summaries at the top of search results, including OTA listings, reviews, and travel guides, they may not click through to your website

Here is how to harness the power of personalized upsells for increased return on investment – and satisfied guests!

Payroll increases continue to outpace topline performance, eroding profitability. Modest revenue gains can’t keep up with the steady rise in labor expenses

The opportunity to capture holiday demand no longer begins in the fall – it starts months earlier. Two key factors that will impact hoteliers this year are:

While a hotel’s product is in the physical world, its ability to adapt and compete is now dependent on its ability to think and act like a tech company

Sending an email to an unengaged email address lowers your sender reputation. Meaning open rates and click-through rates will gradually get worse

Metasearch advertising requires careful planning and execution and many hoteliers fall victim to common pitfalls that can hinder campaign effectiveness