Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals

Booking engine data lets you know the most popular rates and packages, which points to what your guests want and your own unique selling proposition

Take your new found incremental revenue and calculate using the right multiplier how much you can borrow against your considerable additional equity

By fostering a data-driven culture you can improve hotel functions, connect effectively with guests and significantly improve your direct revenue streams

From reviews to revenue, the journey to enhancing direct bookings lies in effectively utilizing guest reviews and social media

Flow through and flex hold tremendous value as they encapsulate both top-line changes and the effectiveness of cost controls in safeguarding the bottom line

The difference between a revenue manager and a revenue sleuth is more than just their focus; it’s their approach to maximizing value

The foundation of any successful email marketing campaign is a robust email list. Here’s how to build and maintain an effective list

While the fees charged by OTAs like Booking.com can take a chunk out of your bottom line, there are a few ways that you can effectively grow revenue

With the right strategies in place, hotels can effectively boost their direct bookings, enhance revenue streams and establish stronger guest relationships