Mastering the basics of psychology in marketing can help keep potential guests engaged and nudge them through the decision making process

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

We talk with Dr Don about how the hotel industry looks post pandemic, the current cost of living crisis, impact on travel this summer and perceived value

SMS marketing offers a variety of unique ways to keep communication flowing. SMS can get you one step ahead to improve your online reputation

Researchers recognize when travelers leave a review, their opinion can be offered in two different ways – an explicit opinion or an implicit opinion

European tourist destinations are the ones craving most for British and Americans and they are trying to glean as much market information as possible

As the travel landscape continues to evolve, we work to bring your customers helpful and comprehensive experiences wherever they’re searching across Google

A hotel pre-arrival email offers a fantastic chance to drive incremental revenue. Unfortunately, many hotels overlook these benefits

Small hotel remarketing is a trend today. If you own a business in the same industry, then this article is something that can help you learn how to do it

Though luxury hotels are typically the first segment to feel the sting of calamity, they, on average, have a sharper recovery compared to other segments