Hotels can’t use Google Posts for promotional purposes. As a result, the ‘Offer’ option that’s available for other industries will not be extended to hotels

The future of hotel Facebook advertising will require smarter strategies and stepping out of comfort zones. Here are some options we recommend hotels test

Post-stay email is important because it drives repeat bookings, builds loyalty, boosts advocacy, develops customer retention and maintains relevance

With automation in place, you’ll have the freedom to automate all the redundant and ineffective processes like price management of OTAs, managing inventory

The complexity of distribution lies in the fact that volumes do not necessarily mean profit and that hidden costs and lost sales can be more hurtful

No matter what stage of the pandemic you are experiencing, these six benchmarking areas will support your distribution strategy and revenue recovery

The drop in hotel revenue, despite a still lower cost base, led to GOPPAR of $11, which was 64% lower than November 2020 and 75% lower than in November 2019

We consider are you looking to replace your previous corporate life with a revenue consultancy ‘job and salary’ or looking to build a consultancy business

Marketers are now masters of data. Data drives results. In 2022, the question for marketers is how best to turn that data into results

By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions