According to research, 49% of consumers rely on influencer recommendations. This shows the tremendous impact influencers can have on companies and brands

The book direct channel was second top revenue maker for Irish and UK hotels in 2021. This highlights the need guests have for a direct hotel relationship

Applying an overbooking strategy is common practice and legitimate way to fill a hotel. But if not careful, you hand out too many freebies with no benefit

As the year ramps up and event size continues to grow, planners and organizers are looking at how to reintroduce larger events to the industry successfully

While U.S. hotel occupancy remains uncomfortably low, we are encouraged by the movement above 50% as well as the gains seen in urban locations

Topics API, or Topics for short, is a targeting proposal aimed at replacing 3rd-party cookies. It is designed to give web searchers easier privacy control

Calculate the ROI of each OTA channel. Look at how many bookings and how much revenue each one brings, then crosscheck with the commission rates

When Revenue and Marketing departments, are aligned hotels can be confident they are targeting the right guest on the right channel with the right offer

Welcome to another of our Coffee Time chats. Today we talk about the way Hotels Forecast and why the current method is wrong and outdated

Hotels need to combine both online and offline marketing. Publishing consistent, engaging content on your social media channels gives enormous opportunities