Opting for country rates can help get more bookings internationally, where guests are likely to spend higher than domestic travelers and tend to cancel less

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns

These five marketing strategies are not just directed towards online marketing but also the basic ideologies that hoteliers need to adopt

Hoteliers who visually convey their unique look and feel, personality, and brand via their website, are more likely to appeal to guests emotions

One of the greatest challenges in modern hotel revenue management is breaking down data silos so you can access clean and accurate data for segmentation

For more than 50 years, the older RFP process has been the standard operating model for organizing group meetings and events

Cancellation rates have risen rapidly so, what are the three most common trends impacting cancellation rates and how can you reduce them?

Understanding consumer behaviour is crucial to running a successful business. You need to know what they want, when they want it and where they can find it

Small groups of less than 15 attendees are trending toward a shorter booking window, around 2 to 4 weeks. Larger groups, however, are booking 2 to 4 months

Website visitors will often leave your website to compare prices on OTAs and other sites as everybody wants the best summer deal and understandably so