Hotel segmentation may seem like a lot to process, but it is not something that you have to get right on the very first try

On one hand, we have consolidated demand; on the other, travel intentions. The data on travel intentions seems to confirm forecasts for overtaking of 2022

Hotel marketers can activate three datasets across channels to reach travelers. Here’s our tactical approach for capturing cookieless direct bookings

What is great about email marketing is that it is a medium you own and have full control over. Create data-driven email campaigns and capture higher ROI

We are seeing other factors beyond COVID-19 coming into play that could affect speed of recovery for business travel as we head into the second half of 2022

The release of Google Analytics 4 offers a range of new features including many that were previously available only to customers who paid for Analytics 360

To make informed, strategic decisions, you must analyze marketing performance on key channels. Let’s look at what a hotel marketing report must include

Even though review volume in APAC is down, so did the management response rate slightly. However, APAC remains the top of the class in responding to reviews

Opting for country rates can help get more bookings internationally, where guests are likely to spend higher than domestic travelers and tend to cancel less

We ask if revenue strategies often lost on the direct channel and if hotel marketeers consider revenue strategies when planning marketing campaigns