How Can Hotels Differentiate Themselves From Competition in 2023?
We take a look at the challenges hotels are facing today, and outline a some sales and marketing tips you should implement to differentiate your business
Managing The Whole Asset: Looking Afresh At Each Hotel Space
Hotels were being viewed more and more as a mainstream asset class and attracting investors who were more used to less complicated assets

Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?
In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel

Is Wellness Tourism Part of Your Direct Channel Strategy?
As the trend of wellness travel continues to thrive, there is clearly an opportunity to find the right positioning and communication of relevant packages
How To Promote Direct Hotel Bookings – A Concise View
Tourists seek the most flexibility possible, and the direct bookings channels’ flexible terms, scope for changes, and instant refunds can win out
What Can Revenue Management Offer Beyond Room Revenue?
Revenue management teams needs to decide where to prioritise. Hoteliers need to shift the mindset from a room-only / RevPAR-focused approach.
Boost For European Travel As Affluent US Tourists Return
For the travel sector that was hit hard by the pandemic, the return of affluent US travellers to Europe is a hugely positive development
How To Personalise Your Hotel Website To Get More Bookings
How you remarket to guests is imperative. The goal should always be to optimise the booking journey, the website being a part of the whole journey
How to Win Guests and Influence Booking Behaviour
Hotels cannot expect to effectively influence travelers to make a booking if they do not demonstrate a willingness to connect on a meaningful level
Fragile Global Economy Clamps Down on Hotel Performance
Higher interest rates and foundering financial markets augur a potential global recession that could derail the ongoing hotel comeback