We look at the top performing Facebook ads images from the previous year to determine not only which are performing well, but the best practices to be true

Marketing is a key part of any hotel’s strategy. Hotels must capitalize on pent up demand and ensure sales, marketing and revenue strategies are in sync

You can deliver on guest expectations and convert guests into loyal customers by surprising and delighting them, and personalizing your service

A successful hotel digital marketing and sales strategy must clearly let guests know they will get the best offer if they book direct via your hotel website

The amount of time hotels put into analysing their loyalty programs depends on the resources they have and how dedicated they are to evaluating the program

A method of budgeting where all expenses must be justified for each new period starting from a zero base, is required given the fluidity of global economies

Hotel websites can easily and quickly undergo a similar transformation that will make the ordinary hotel website absolutely extraordinary

Instagram is one of the most important social media platforms you can leverage for your inbound marketing strategy and each feature is simple to use

Hotel segmentation may seem like a lot to process, but it is not something that you have to get right on the very first try

On one hand, we have consolidated demand; on the other, travel intentions. The data on travel intentions seems to confirm forecasts for overtaking of 2022