You can now have visibility in results and listings across Google Search, Maps and the Assistant which significantly increases direct booking opportunities

Revenue managers relied on historical data to look at the future and AI played a role. However no AI can work on data that is no longer reliable or outdated

It’s important to unlock revenue potential even while travellers are still deciding on their plans if you want to stay ahead of the competition

How you set your pricing will impact every facet of your hotel business, from staffing and distribution to occupancy and, ultimately, profits

Just how do you ‘own your search results’ in 2022 and control as much as humanly possible of what appears on your brand’s SERP (Search Engine Results Page)?

From saving distribution costs to growing brand awareness and scaling your outreach to new and repeat guests, discover the benefits of email marketing

Your hotel financial statement needs to be in shape, and it must have the proper features that allow you the insight to make better operating decisions

When looking at Western and Southern Europe, steady improvement has remained constant with the highest occupancy levels in Ireland and the U.K

We explore three ways that mobile technology can remove barriers to personalization, thus paving the way for a seamless and customizable guest journey

Every single report in Google Analytics is essentially made up by two different elements, dimensions and metrics. NB: This is an article from Direct Your Bookings And the difference is […]