If prices are identical on OTAs and the hotel website, nearly 70% of respondents prefer to book on OTAs, and only 30% prefer direct booking

The concept of insights and alerts seem straightforward, but most BI solutions haven’t perfected the art of delivering relevant information efficiently

Whether you are tasking your in-house team or outsourcing to an agency, resources, both time and money, must be determined to dedicate to social media

We’ve come up with three key takeaways from viral marketing campaigns that can help increase your hotel brand’s presence

These hotel marketing strategies will help you achieve the primary objectives of hospitality marketing: building brand awareness and generating demand

Enhanced CPC is assigned at the campaign level. Google takes the effective bid an advertiser sets and adjusts it based on how likely the user is to book

Your hotel may win over the minds and hearts of your tourists and push them one step closer to a reservation by applying these 10 ideas to your website

Whether welcoming domestic and international travellers or cater to business and leisure guests, your guest data can provide insights to drive success

Once you discover the power of mapping a hotel guest journey, you can’t ignore the importance of creating one for your properties

After two years of pent up travel frustration, new flight and hotel search data indicate that consumers are planning to travel this spring and summer