Increase Direct Bookings With Multi-Touchpoint Seasonal Offers
A mix of both price and non-price direct booking benefits like the one in this campaign is beneficial for both hoteliers and guests
5 Reasons Why Hotel Guests Look But Don’t Make The Booking
Within the hospitality industry, booking hesitation is incredibly high; in fact, conversion rates for hotel websites average between 1.7% and 2%
Parity is Over: Define New Pricing Strategy with Booking and Expedia
Inventory and rate parity is no longer a valid strategy. Parity sounds like a 90’s concept. It is the time to redefine a new relationship with the OTAs
How To Use Google Trends For Hotel Marketing?
Google Trends culls data from Google searches and allows users to compare the frequency of search terms compared to other similar keywords
How Tiktok is Changing the Internet
Similar to how YouTube came to be, TikTok has given professionals a platform to share knowledge that wasn’t always simple to find naturally
Top 5 Review Response Mistakes
When you finish responding to a guest review, you always want to give the guest a way to reach out and talk with a hotel associate
Offers and Incentives Give Hotels Major Value Creating Opportunities
With guests focused on purpose-driven experiences, hoteliers that adapt to more experience-focused offers will succeed in the changing world
Personalized Recommendations For Perfectly Tailored Guest Experience
It is only once the potential guest identifies their preferences that the calculator will recommend a location and property
Learning About Hotel Metasearch Bid Modifiers
Bid Modifiers in hotel metasearch allow us to adjust our default bid by a percentage at a variety of levels, targeting specific revenue needs
Dynamic Content for Hotel Websites: 5 Bright Examples
Using dynamic content can provide audiences with better contextualised information and turn more prospects into effective (direct) bookings
