With nearly 2.5bn monthly users, Facebook is by far the largest social media site in the world. No surprise it’s the most-used platform by marketers (93%)

Group bookings are a great way of taking advantage of your marketing and distribution costs while maximizing human resources that go into guest acquisition

Meetings shifted into slightly larger categories. This is a sign of recovery as it shows people are getting more comfortable meeting in larger group numbers

Recently our partner SiteMinder released their annual review of the top hotel booking revenue makers of the year. NB: This is an article from Leonardo They analyzed the distribution channels […]

Historical comparison is going to be more challenging in 2023 as the data from google analytics 4 and Universal Analytics aren’t always easily comparable

For great guest experiences that convert into higher revenue, you need streamlined operations, clear guest communication and detailed guest intelligence

A sound distribution strategy can no longer be limited to selling rooms through hotels website, online travel agents or the GDS – it’s time to get creative

It can be a challenge, but by embracing rate parity monitoring tools hotels can maximize success while addressing the problems created by bad actor OTAs

The world changes real time, an optimal approach would be to assess your room pricing every second, every day, to detect and respond to subtle market change

Flow-through in the hotel industry is fundamental to understanding how profitable your business is, especially across all the different departments