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Uncertain Business Travel Calls for Creative Revenue Management

Small and medium-size businesses (SMBs) are leading the recovery in business travel amid the radical shifts in work behavior

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It’s Decision Intelligence, Not Business Intelligence, That Is Key

Apo defines decision intelligence; outlines how data is only valuable when organised, analysed and acted on; why forecasting is not a one snapshot task

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Understanding the Role of Bed Banks in Hotel Distribution

One important channel often overlooked by small and midsized properties – and whose role in distribution is frequently misunderstood – is bed banks

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How To Achieve An Excellent Guest Experience?

Guest experience is a hospitality business’s main indicator of quality service. To remain relevant, it can’t be anything else than excellent

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Revving New Hotel Revenues

Identifying opportunities to extract more room revenues can come at a cost: customers don’t love it if they feel they were previously getting items for free

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Google Travel Insights: What They Say And How To Use Them?

Google Travel Insights forms part of the wider Google offering and is intended to be used by those involved in areas like travel, tourism and hospitality

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4 Hotel Direct Booking Strategies That Work

These four strategies can improve direct bookings with first-time guests and brand-loyal travelers, enhancing the guest experience pre-booking and beyond

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Quick Wins For Conversions This Holiday Season

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales

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Guest Stay Optimization (GSO): Battleground For Guests’ Hearts & Minds

Guest Stay Optimization (GSO). The entire guest journey isn’t just about their booking or even about their actual stay; there are many touchpoints

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Social Media Tune Up: 5 Tips for Hoteliers

Here are five fundamental tips for a strong hotel social media strategy that increases guest engagement and bookings

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