Google Travel is no longer optional. If your hotel isn’t fully optimised across Google Search, Maps, and Hotels, you’re losing direct revenue to OTAs

So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?

By focusing on recent and relevant reviews, and maintaining a strong presence on key platforms, you can turn your online reputation into a powerful asset

Hotels need to activate their “demand generators”. We break down the most effective hotel demand generators and offer strategic insights

Static pricing may simplify operations, but it is one of the easiest ways to kill your earning capacity. To maximize revenue, rethink your strategy

Getting something cheaper always feels like a win and hotels have definitely caught on to this, discounting and offering tons of deals to get people to book

Summer is one of the most competitive periods of the year so your campaigns need to be timely and impactful. We suggest having offers live in the next week

As the landscape continues to evolve, hotels must prioritize their digital presence and optimize their strategies for direct bookings

Demand generation flips the script. Rather than just chasing leads, it is about building ongoing interest through relevant, personalized content

When part of a bigger strategy, Length of Stay is a strong lever to smooth demand, drive lengthier booking and avoid costly peaks and valleys