Here’s how marketers and revenue managers can contribute to better alignment with their inter-departmental colleagues

Maximizing profitability in the hotel industry requires more than a broad understanding of revenue management; it demands a strategic, step-by-step approach

As you rethink your marketing strategy, copying others may get some traction, but crafting a unique identity for guests will make you a destination

It may not seem like it now, but Black Friday is just around the corner. Now’s the time to start making a plan for your Cyber Sale

Understanding these channels and functions is essential for optimizing distribution strategies and enhancing customer experiences through the journey

We explore how luxury hotels allocate their marketing budgets and the challenges a hotel can face with standard marketing options

Let’s explore how these personalised loyalty programmes are capturing travellers, offering not just rewards but unforgettable experiences

This case study explores the journey of a UK hotel group, Kabannas, as they automate answering incoming queries and boost upselling conversation rates

By recognizing and addressing these metasearch red flags, hotel marketers can avoid common pitfalls and ensure their campaigns are impactful

The issue of allotments – and group bookings more generally – overlaps with displacement analysis, but our focus here is on how to make them work