With an informed strategic approach, hotel managers can meet these challenges head on and drive their business’s performance to new heights

Spain, Italy, Turkey and Greece are countries that capture the interest of tourists: travel demand is so concentrated they account for 68% of all research

Video marketing will lead possible guests directly to the hotel’s website or social media platform – establishing the potential for ongoing relationships

You may perhaps ask yourself if Facebook even matters anymore? When it comes to travel marketing for most hospitality brands, Facebook indeed does matter

Fulfilling guest expectations in a hotel is the minimum required to have a steady stream of bookings throughout the year

Consumer costs for everything, including hotel rooms, are up. The list is long, but consumers are still, it appears, willing to put it aside to travel

Technology innovations and changing demands are driving hotels to offer increasingly personal, uniquely tailored experiences for every guest on every visit

By keeping yourself front and centre on social media, you’re increasing your chances of gaining more direct bookings and always upping brand awareness

It is important to ask guests for feedback, not only so you can publish great reviews but also see areas you might be lacking in, and then improve

Analytics is the bread and butter of revenue management. Provided in real time and conveniently visualized, it’s key to succeeding at the following tasks