SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. NB: This is an article from WIHP Hotel marketing […]

To stay at the forefront of innovation, creativity and ahead of competitors, you need to develop the skills to be a great leader when marketing your hotel

Despite a variety of industry and economic headwinds during Q2, people still found a way to travel, and in many cases, went further afield

Put another way, surprising guests with something unexpected is no longer a nice-to-have, it’s the #1 focus of any hotel marketing strategies

Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence

Your OTA profile convinces people to stop on your listing and/or find your website. It’s at the top of your marketing funnel, so it needs to look nice

Hotel managers who already have BI software should be challenged to think more creatively about its use and ability to drive property revenue

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

Hotels can adopt a ‘best of both worlds’ approach, which sees traditional loyalty programs and new-age, instant reward programs working together seamlessly