Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand

You don’t want to become a price follower or mirror your hotel brand to any others, but rather stand out through superior value, service, and authenticity

Here are a few ways to capitalize on incremental revenue with existing guests. Most of these tips can also increase guest satisfaction, boosting reputation

When done right, loyalty programs can be an ideal way to get guests to keep staying at your independent hotel time and time again

The share of hotels in Australia and New Zealand offering non-refundable rooms has halved since the start of 2020 and semi-flexible rates has jumped

Leveraging first party data, driving production efficiently, and creating optimized websites are crucial to bringing back repeat guests

The exchange of goods and services is a critical cog in the wheel of how our world works. NB: This is an article from Laasie As we skim through the […]

Despite economic concerns todays traveler is experiencing, travel marketers should feel heartened by the clear signals pointing to continued recovery

The global business travel industry continues its progress towards full recovery to 2019 pre-pandemic spending levels, but recovery has hit some headwinds

When guests research your hotel, they will look for several critical characteristics of your online reviews. You must be aware of these aspects