The look-to-book ratio gives a reality check of your website’s quality and tells you if it is effective enough to make good sales

The outlook? Well, it’s a surprisingly positive one for travel. Consumers continue to lean into experiences following the end of pandemic restrictions

For the hotel industry specifically, here are some future predictions of uses for generative AI and ChatGPT; do not underestimate the impact

Prospecting? With 10 or more years of an up market from 2009 – 2019, it was easy to meet hotel sales goals based on inbound alone

There are several strategies you can use to optimize your hotel website for increased conversions and lower booking abandonment. Here are five to consider:

Why should guests give up their personal data? What new experiences and services can guests expect in exchange for their data and loyalty

Cost of hotel digital marketing can vary considerably based on a variety of factors including your desired timeline, services required or project complexity

Here is the relevant information you need to leverage Instagram Reels effectively to reach travelers and increase bookings at your property

This New Year, China has finally reopened, with no domestic travel restrictions or quarantine-on-return for international travelers

Hoteliers across the board are leveraging both traditional and new channels for a more holistic and dynamic distribution, guest booking and revenue strategy