While there isn’t a “one-fits-all” solution in hospitality marketing, there are basic strategies that will help increase revenue, reservations and retention

Don’t approach OTAs the same way year round. If your peak season is the summer and your off-season is winter, modify your OTA inventory to reflect that

Hotel owners and operators need to understand how changes in occupancy post covid affect strategies for maximizing  profitability

Sentiment suggests a return to pre-COVID levels of business travel may never occur. If it does recover the segment composition will probably look different

TikTok has quickly become one of the most popular marketing channels for a variety of businesses and industries, including hospitality

Customer retention strategies in hotels are essential to fostering brand loyalty and turning your current customer base into loyal guests

Material direct booking benefits can be something really special that also positively impacts the overall guest experience; these are often really effective

Here are some trends our industry is seeing in the aftermath of the pandemic that may be affecting your online distribution strategy

We look at the impact of ineffective maintenance prevention on hotel costs, guest satisfaction, future revenue and, ultimately, hotel profit

This study provides the European Commission with up-to-date facts on the distribution of hotel accommodation in the EU