How to Respond to an Upset Guest Online
Concluding any guest conversation on a good note, whether on property or online, allows you the chance to mend the relationship
US Hotel RevPar Still Strong But ADR and Demand Trending Down
Nominal RevPAR remained well ahead of 2019 in nearly all the 166 U.S. markets for the week and in the past 28 days
7 Practical Ways to Determine Guest Preferences Pre-Arrival
A guest’s experience doesn’t begin after checking in with your hotel, but it starts right when they interact with your hospitality business for the first time. NB: This is an article from […]
How to Attract ‘Digital Travellers’ to Your Hotel
Personalisation is key. You need to think about ways to personalise communication with guests before and after they arrive at your hotel
Google’s Helpful Content Update: A Time of Reckoning for Hospitality
Content is produced for two primary audiences: customers and algorithms. According to Google, some have ventured too far in the direction of algorithms
Using Always-On Strategies to Complement Seasonal Campaigns
Always-on marketing uses first-party data to segment your audiences and then analyzes the intent signals to understand how and when to engage with them
Why Email Marketing is Needed in the Hotel Business
In this article, you will learn about email marketing, how to get started, how to increase growth and revenue using email marketing
3 Guest Retention Myths That Could be Impacting Your Bottom Line
Alongside the many metrics intended to measure performance, guest retention is one of the most valuable for hoteliers to monitor
Why You Need an Internal Control Review Program in Your Hotel
Your policy manual might be complete but you’re still a long way from compliance. You need to create a monthly internal control review program
Guest Booking Behaviour: How to Leverage Data to Adapt to New Trends
Guest booking behavior has shifted, and previously well-established travel patterns have been replaced by new, unfamiliar ones