Using dynamic content can provide audiences with better contextualised information and turn more prospects into effective (direct) bookings

Customer retention in the travel industry should be at the forefront of all our plans. We need to move from best practice to “next practice.”

As an independent hotel owner, getting a strong hold on your content marketing is crucial for appealing to potential guests and engaging with them

Setting up a solid social media presence across multiple websites and platforms can be daunting and confusing if you do not know where to begin

Hotel investments come with counteracting exposures to inflation of operating revenues and expenses that may neutralize inflation impacts on profits

While continued seriousness about financial concerns pose challenges for the travel & hospitality sector, the outlook for Fall travel still looks comforting

The industry has recognized that the monetization of room upgrades, early check-ins, late check-outs provide the highest margin revenue a hotel can collect

Although gift voucher sales lead-up to special occasions and during peak season are rapid, they need not be restricted to seasonal or occasional gifting

Price elasticity of demand refers to how price changes affect demand in particular. It’s often used to measure price sensitivity

We review how the different German hotel sectors have faired this Summer and what might happen as we head into the Autumn and Winter