Most hotel sales teams find themselves staring at a wall that is covered in misplaced darts, with only a select few hitting the target despite their efforts

If your hotel’s bottom line is bottoming out, it’s time to revise your revenue management strategy—or put one in place!

Instagram has changed significantly. Here’s a breakdown of the different features and how they can be used in your hotel marketing strategy

Conversational AI, a solution that combines the simplicity of chatbots with the depth of AI to find information that required poring through search results

Using real-time data analysis and dynamic pricing strategies, hotels can tailor their offers to guest preferences increasing conversions and direct booking

The concept of willingness to pay (WTP) relates to how much a guests are prepared to pay for a room and for each of your ancillary services

A well-designed website can be a powerful tool for hotels to differentiate themselves in a highly competitive online marketplace

Here are a few examples of urgency tactics. Each of these leverages the psychology of urgency to drive conversions and increase sales.

Customer Acquisition Cost (CAC) is a critical metric, particularly in the hotel industry. Unfortunately, CAC is a hidden cost and hard to manage in hotels

Dynamic pricing, also known as time-based pricing, is a revenue-management strategy, involving real-time price adjusting on the basis of demand and supply