It’s imperative to handle visitor communications proactively to avoid common mistakes. Think about the following strategies to enhance guest communication

To maintain high conversion rates, it’s key to give potential guests a reason to choose you over competitors whatever their position in the booking journey

There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

Bill and Kirby provide insights on the current situation regarding hotel staffing challenges and the loss of senior strategic expertise following covid

We explore the cost of social media marketing, and the factors that can influence these prices, so you know what to expect when starting with this service

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

Depending on your property, guest demographics and demand patterns in the market, stay restrictions can be a great way to boost your revenue

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

Tracking and managing your reviews can be a golden ticket to improving your hotel experience, guest satisfaction and marketing strategy