The overall lack of visibility because conditions were changing daily meant hoteliers were less than sure about budgeting the way they had always done before

There is no magic bullet that will bring your perfect guest at perfect time at perfect rate but there are different strategies and budgets for paid media

The internet changed how people travel. As a result, the hospitality industry is constantly changing. This is why marketing in hotels can be overwhelming

Fair pricing is not about underselling or undercutting competition. It’s about finding the right balance between business success and customer satisfaction

Impact of possible recession could be influenced by how leisure demand had an outsize impact on the ongoing demand and will business travel continue to lag

With the proliferation of new travel apps, distribution goliaths updating ranking algorithms, building a hotel marketing strategy can seem intimidating

There are a multitude of things you as a hotelier can do to increase your customer retention rates, or in other words – keep people coming back

We look at how a hotel increased their summer mid-week occupancy rates and how to apply this strategy across different seasons

While hotel owners may worry about the potential negative impact of charging resort fees, that has not deterred the practice or slowed the rate of increase

Is the US Hotel industry in a race to the bottom? Is it at risk of over commoditization where price becomes the only differentiator?