Loyalty programs build emotional connections with guests, transforming casual visitors into devoted brand advocates

Leveraging high season reviews can keep your property top-of-mind and thriving even during quieter months. Here’s how and why it matters

Are you still overly reliant on OTAs like Booking.com, whose high costs and unpredictable policies might be eating into your bottom line?

Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes

By monitoring a more comprehensive competitors set, hoteliers can better understand market demand and traveler price sensitivity

We look at how GDS can help you compete with industry giants, attract more corporate clients and turn off-peak seasons into revenue goldmines

Cancellations and no-shows will never be a highlight, but with the right strategies, they don’t have to be the bane of your existence either

There are several strategies you can try to implement to reach out to your guests after their booking has finished

From “silent travel” to “purposeful journeys,” here’s a look at the key travel trends set to define the year ahead

With the holiday season fast approaching, capturing those last-minute holiday party bookings can be a game changer for your hotel’s revenue