In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel

As the trend of wellness travel continues to thrive, there is clearly an opportunity to find the right positioning and communication of relevant packages

Tourists seek the most flexibility possible, and the direct bookings channels’ flexible terms, scope for changes, and instant refunds can win out

Revenue management teams needs to decide where to prioritise. Hoteliers need to shift the mindset from a room-only / RevPAR-focused approach.

For the travel sector that was hit hard by the pandemic, the return of affluent US travellers to Europe is a hugely positive development

How you remarket to guests is imperative. The goal should always be to optimise the booking journey, the website being a part of the whole journey

Hotels cannot expect to effectively influence travelers to make a booking if they do not demonstrate a willingness to connect on a meaningful level

Higher interest rates and foundering financial markets augur a potential global recession that could derail the ongoing hotel comeback

Responding to guest reviews is not always the easiest thing to do, especially if they are negative, and there are different ways that you can respond

Flight disruption has become a near daily occurrence and passengers have been left stranded. But one man’s problem is another’s opportunity