Be aware of this shift in consumer mindset as we move on to discussing the benefits of a CRM system for your hotel business

Although hotels can diversify their income streams and realize the potential of ancillary revenue, distribution remains cornerstone of hotel profitability

A rigorous net ADR analysis, that also takes into account discounts and all types of costs, is a core competency every revenue manager should have

With a more strategic approach to data collection and email marketing, you can enjoy a higher ROI of both time and money

Guest reviews are an essential part of the booking process. Don’t ignore the feedback you receive. Make the most out of it, and more bookings will come

You can minimise the risk of having to walk travellers if you have a solid overbooking strategy; this can help you get the most out of overselling

As travel restrictions and Covid testing become a thing of the past, research reveals 73% of people are more optimistic about travel than they were in 2022

Investing in hotel technology may not be the answer to all of your problems, but the forward thinking hotelier will be adopting tech in the right places

The data testifies to a great upturn in Japanese travel demand, but for now we should still wait before seeing them embrace the streets of European cities

To build an effective distribution strategy your OTA mix should include a minimum of 6 channels made up of the following types of OTAs: