There’s a bias to drive direct traffic, which means metasearch gives your property greater exposure than the OTAs to encourage a direct booking

Bill and Kirby provide insights on the current situation regarding hotel staffing challenges and the loss of senior strategic expertise following covid

We explore the cost of social media marketing, and the factors that can influence these prices, so you know what to expect when starting with this service

To understand how the contribution of Google Hotels (both paid and free) has evolved over time, we split our set of hotels in two

Depending on your property, guest demographics and demand patterns in the market, stay restrictions can be a great way to boost your revenue

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

It’s no secret that the volume of OTAs participating in the auction has skyrocketed, making impression share more and more difficult to obtain

Tracking and managing your reviews can be a golden ticket to improving your hotel experience, guest satisfaction and marketing strategy

The pace of the recovery of group business and the amount of business on the books for 2023 have hotel executives feeling more confident in the segment

The metric we should pay attention to is GOPPAR because it’s the funds a hotelier has to work with. Why doesn’t GOPPAR have its own index like RevPAR does?