Discover the Importance of Having a Bespoke Website Design
Opting for a bespoke website design allows for the seamless integration of your brand’s identity and personality into your online presence.
The Marketing Genius Behind Charging for Hotel Breakfasts
By delving into the intricacies of value perception, contrast effects and psychological barriers, hotel marketers can create experiences that resonate
Legacy Systems Can Limit Revenue Potential of Attribute Based Selling
While transitioning from legacy systems can be challenging, adopting attribute-based selling offers a promising avenue for hotels to increase profit

RevMarketing Certification: Sneak Peak into Modules 1 and 2
The RevMarketing Certification course is designed to provide you with actionable knowledge that can be applied immediately to drive growth and profitability

Hotel Bookings: Transform Digital Marketing Failure Into Success
By addressing initial challenges, analyzing data, and implementing repetitious improvements, they achieved remarkable success in driving bookings

Growth Beyond Rates: 5 Creative Revenue Management Strategies
By incorporating these creative revenue strategies, you can boost your hotel’s bottom line but also create memorable guest experiences
How to Drive Bookings along the Path to Purchase
The average path to purchase length – from when a traveler starts thinking about taking a trip to when they book – is 71 days (more than two months!)

Technology and Tourism: A Journey Through the Centuries
If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology

Digital Markets Act (DMA), What Does This Mean For Your Hotel?
The Digital Markets Act has the potential to rebalance the relationship with OTAs, thanks to greater control over their online distribution

Hotel Booking Psychology: Understanding the Guest Journey to Yes
From the initial spark of desire to travel to the final decision to book, multiple factors play a role in shaping the guest booking decision