McKinsey: The Promise of Travel in the Age of AI
The surge of AI innovation sets the stage for travel companies to rethink how they interact with customers, develop products and manage operations
Conflict Resolution Strategies to Deal with Unhappy Hotel Guests
Effective conflict resolution goes beyond proving who’s right and who’s wrong. Let’s explore the best strategies to help you deal with unhappy guests

Hotel Marketing: Understanding Attribution Models in Google Ads
We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of
Revenue Management vs. Price Optimization: What is the Difference?
We demystify the differences between Revenue Management and Price Optimization and provide actionable insider tips to boost hotel earnings
Fang-tastic Marketing Tactics For Halloween Hotel Festivities
Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities
Booking.com: Once Again the OTA Wins and You Lose
Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?
How a Collaborative View of Data can Drive Bookings & Revenue
Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue
ZHAW Study on the Effect of Dynamic Pricing
Hotels were able to improve their pricing competencies and guest satisfaction did not decrease after introducing dynamic pricing
Why You Should Respond to Every Positive Review
Think of responding to positive a review as an extension of the guest experience once the person has checked out of your property
Maximise Guest Relationships: How to Reach Them in Post-Stay Phase
With these small but impactful gestures, you can elevate guest experiences and cultivate a loyal base of satisfied customers