McKinsey: The Promise of Travel in the Age of AI

The surge of AI innovation sets the stage for travel companies to rethink how they interact with customers, develop products and manage operations

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Conflict Resolution Strategies to Deal with Unhappy Hotel Guests

Effective conflict resolution goes beyond proving who’s right and who’s wrong. Let’s explore the best strategies to help you deal with unhappy guests

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5 blocks with one of a different colour reflecting the importance to hotels of understanding attribution models in google ads

Hotel Marketing: Understanding Attribution Models in Google Ads

We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of

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people looking at a dashboard on a tablet possibly reviewing their hotel pricing and distribution strategy

Revenue Management vs. Price Optimization: What is the Difference?

We demystify the differences between Revenue Management and Price Optimization and provide actionable insider tips to boost hotel earnings

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pumpkin in a graveyard reflecting need for hotels to start quickly actioning their Halloween marketing plans

Fang-tastic Marketing Tactics For Halloween Hotel Festivities

Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities

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booking.com are one of many otas who charge hotels fees

Booking.com: Once Again the OTA Wins and You Lose

Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?

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optical performance evaluation glasses reflecting importance to hotels of viewing data collaboratively to drive bookings and revenue

How a Collaborative View of Data can Drive Bookings & Revenue

Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue

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letters spelling out the word pricing highlighting the importance of hotel forecasting and how to plan and price more strategically by predicting demand

ZHAW Study on the Effect of Dynamic Pricing

Hotels were able to improve their pricing competencies and guest satisfaction did not decrease after introducing dynamic pricing

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Why You Should Respond to Every Positive Review

Think of responding to positive a review as an extension of the guest experience once the person has checked out of your property

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Maximise Guest Relationships: How to Reach Them in Post-Stay Phase

With these small but impactful gestures, you can elevate guest experiences and cultivate a loyal base of satisfied customers

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