We look at the challenges faced trying to pull different information from multiple sources and the value of aggregating digital marketing data

Your tech stack should be a sum of all its parts. When evaluating tech choices, you should consider if it increases the overall ROI of the entire tech stack

These four examples of well-crafted hotel marketing campaigns demonstrate the importance of creativity, personalisation, and storytelling

Despite the predictions of its demise, the voice reservations channel is alive and well for all sectors of the lodging industry

Gul outlines challenges she faced and how adopting a business intelligence tool was such a massive game changer for her team and property

Get ready to ignite urgency with last-minute deals, and entice guests to extend their stay with captivating offers. It’s time to dominate the high season!

Unlike your website, social media allows you to directly engage with your ideal guests, through likes, comments and even direct messages

People take their pets on holiday more than ever before. Bookings for pet travel have increased by more than a third compared to pre-pandemic

Seeing global hotel and travel companies on the platform with a huge amount of followers, shows us TikTok is not a channel that we can ignore

It’s clear that guests value direct booking benefits and are likely to be swayed by attractive perks and whatever makes their stay at your hotel better