We’ve covered a handful of do’s and don’ts, but there are other items that you should avoid when optimizing your Google My Business Profile

Simply put, there are two types of chatbots: rule-based and AI chatbots. Each has its benefits and fits different needs

Several panelists noted the challenges that varied data privacy regulations around the globe present to hoteliers and deploying new technologies

Through our conversation you will hear more about Hotellistat as we dig deeper into the backstory, how the company came about and risks taken to get started

Due to competing priorities, marketing efforts for spas and ancillary revenue services around hotels and resorts are often neglected, this is a mistake.

As travel becomes more expensive, hoteliers should put strategies into place for attracting price-sensitive guests. But this doesn’t mean slashing prices

Recognizing what ADR can and cannot tell you is essential for leveraging this metric effectively and supplementing it with other performance indicators

Many hoteliers misunderstand revenue management. They think it’s all about lower prices when it’s actually about online visibility and brand reputation

Viewing micro-moments as part of a holistic travel customer journey helps you consider every step of the customer journey and optimize their experience

The correlation between a user opening a website and viewing its content seems straightforward, yet discrepancies frequently occur